What a kind way to say I'm too verbose. I totally feel you, though. I sometimes want to give all the nuance and examples when that actually makes it harder to consume
This is an excellent breakdown of how the demand for density has reshaped both content creation and consumption. The shift from passive autobiography to high-effort micro-performance mirrors a broader cultural recalibration: attention is scarce, and we’ve begun treating it like currency. What once felt authentic now feels lazy. What once felt indulgent now feels inefficient. In that climate, “cute, fast, and layered” will always outperform “present, slow, and human.”
The irony, of course, is that this isn’t about entertainment anymore—it’s about survival in the attention economy.
Really awesome perspective, well written. Now don't let it flop!
I can't tell if I should feel good or bad that this took me as long to write as some people spend on a 15 second video haha
Good read. It reminds me of the article, "TikTok and the Sorting Hat" by Eugen Wei.
Memo to myself: https://share.glasp.co/kei/?p=bclsDWCep7dwkZJykGww
Nicely done Josh. Smart framework. Though could be more micro in length. Our newsletter writing has the same challenge ;)
What a kind way to say I'm too verbose. I totally feel you, though. I sometimes want to give all the nuance and examples when that actually makes it harder to consume
We're cut from the same cloth. Brevity takes time, yet writers like us have limited time. This book changed my life --> https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413
This is an excellent breakdown of how the demand for density has reshaped both content creation and consumption. The shift from passive autobiography to high-effort micro-performance mirrors a broader cultural recalibration: attention is scarce, and we’ve begun treating it like currency. What once felt authentic now feels lazy. What once felt indulgent now feels inefficient. In that climate, “cute, fast, and layered” will always outperform “present, slow, and human.”
The irony, of course, is that this isn’t about entertainment anymore—it’s about survival in the attention economy.
Very good read Josh, we are actively doing something in this space with stage.inc
Great post dude.
Content density deserves new kinds of editors and tools.
WAIT a minute! That's exactly what Instigate.ai = is.
What a coincidence!